Cremo Company, known for its Original Shave Cream, continues its steady expansion in the men’s grooming aisle. Following up on its successful launch last year of scented body wash, exfoliating bar soap, cologne and premier barber grade hair styling products for men, Cremo is now bringing more than 40 new men’s grooming products to retail shelves – with stores like Target, Walmart, Rite-Aid, and Walgreens – ready to feature more exciting, simple-to-use offerings from the premium men’s grooming line.

Cremo now offers men’s shampoo, skincare and dozens more of innovative new grooming items, each crafted with the same high standards that started it all. The revolutionary new skincare line for men features an all-new activated charcoal collection including Charcoal 2-in-1 Scrub Mask for skin detox and exfoliation, Charcoal Paper Mask for skin revitalization, Charcoal Peel-Off Mask for deep cleaning, Charcoal Pore Strips for unclogging pores, and Charcoal Body Wipes for absorbing dirt and neutralizing odor. As part of its skincare line, the newly engineered Cremo Body Wipes are made for all skin types and come in Blue Cedar, Cooling and Sage & Citrus varieties – perfect for men on-the-go who need to smell-good and get clean without a sink or shower.

Other new launches from the brand include beard care products, body wash, shave cream and hair styling gel.